Experience to Benefit You
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time push through the fluctuating marketplace and draw on the 20 years of
professional experience Jody offers through Lamp Public Relations &
Let Jody’s Personal Attributes
& Business Experiences Help You!
offers her clients more than 20 years of experience as a Daily Newspaper
Reporter & Photographer; PR Agency Senior Writer to Account Executive;
Senior Sales Director; Local Event Representative; Freelance Writer and
Photographer; and Public Speaker in the following areas:
crops to livestock production, Jody’s agribusiness writing experience began as
a student at the University of Nebraska-Lincoln. Raised in western Nebraska,
she grew up around horses, cattle, sheep, and lots of corn, alfalfa, and beans.
Jody honed her writing and photography skills locally as a regional
correspondent for the Scottsbluff Star-Herald nearly out of high
school. After moving east and graduating with a bachelor’s degree in
journalism from UNL, Jody served as a staff columnist and the agricultural
reporter and photographer. Living in southeast Nebraska and working in the
department of Ag Communications, provided Jody with an even greater arsenal of
specialty crops and animal husbandry topics to write about.
a call came from the Badger State, Jody moved to Wisconsin to join the public
relations staff at Bader Rutter & Associates. There, she became acutely
aware of the many farm practices, along with the many challenges growers face
daily. She learned the decisions growers make to protect their investments and
environment, and yet enhance yield potential for optimum growth. She worked
closely with her clients to provide viable information to producers,
distributors, retailers and the agricultural media community.
an account executive, Jody helped coordinate the product launch for AGROTAIN®
the first commercially-available nitrogen volatility inhibitor. The new
product’s public relations program consisted of writing content for and
organizing media and influencer information kits, personal media editorial visits.
Jody obtained numerous producer and dealer product-testimonials by traveling
throughout the Corn Belt and the southern U.S. The AGROTAIN® account allowed Jody the opportunity to attend
trade shows and personally provide growers and dealers with product information
and answers to their crop nutrient questions. She was part of the team to help
the owners of AGROTAIN® become the first-fertilizer company on the Internet.
also supervised and wrote copy for the production of a 12-page bi-annual soil
management publication for southern fertilizer sales representatives and their
growers. She helped coordinate the
press conference for the world’s leader in tracked tractors. In addition, she
wrote the content provided to the editors in the information kits and
supervised client follow-up activities.
three years at Bader Rutter, Jody became the first staff member to represent
the Wisconsin-based company in Montana. During the next seven years, she
traveled the California countryside, North Dakota beet fields and Montana
ranches to conduct interviews and capture photographs to accompany product
testimonials for a variety of agricultural-bases companies.
Crops to Cosmetics
Always striving to look and be her best, Jody became a self-employed business
owner with Mary Kay Cosmetics. For more than 10 years, Jody developed and
sharpened her sales skills, while being responsible for all aspects of her
direct-sales business. In addition, Jody relied on her public relations and
marketing skills to give her an edge for generating leads and building
relationships to increase productivity. Jody trained and lead a team of 60+
consultants to earn three company cars and obtain the titles of senior
consultant, star recruiter, team leader, future director, director-in-qualification,
sales director and senior sales director.
consistently earned the company sales prizes for 37 consecutive quarters and
became the top recruiter for her senior director’s unit of 100+ consultants.
She also was awarded the title of “Ms. Go-Give” as a consultant and director by
her National Sales Director for the ability to inspire other women.
Event Promotion and Publicity
Jody had the unique opportunity to rolex replica serve as the 2009 Billings, Mont., local
event representative for Women of Faith, the nations’ largest faith-based
women’s organization. It was the first time the Texas-based company had ever
selected individuals in each of its chosen 28 event cities to represent it at
the local level.
Jody was responsible for working and building relationships with church leaders, ministry organizations, professional groups, and previous group leaders. She helped gather individuals and organize groups from across Montana and Wyoming to attend the event, resulting in ticket sales.
Once again, Jody capitalized on her public relations and marketing skills to develop local and regional news releases and secured local television appearances at all the major Billings news and radio stations to highlight and promote the event talent and information. In addition, Jody traveled Montana and Wyoming working with local chambers of commerce directors to promote the event in their towns. She established and reached weekly and monthly sales goals and worked closely with the company’s ticketing and customer service departments.
Jody assisted with other various tasks, including ticket registrations, product sales and networking at a variety of different replica watches uk events to promote the conference. While serving as the local event representative, Jody was in daily communication with the Women of Faith management to bring in signed-ticket contracts leading up to the event.
With a minor in history and love for travel, Jody understands the vastness of
destination marketing. Jody seasonally contracts as a local and state tour
director for a group destination planning company. She has traveled Montana and
Wyoming providing the variety of tour groups with an informative, yet
entertaining approach to remember their trip.
Keeping her writing and photography skills sharp, Jody works with the local
news media and publications to present story ideas and offer assistance. Jody’s
recent local columns, guest editorials and feature articles can be seen in Magic
City Billings and Lifewise magazines and the Yellowstone County
Interests and Community Involvement
Jody occasionally has the opportunity to take her writing skills and translate
them verbally. She serves weekly as the worship leader at her church and
“fills-in” when needed for her pastor to provide the weekly spiritual message.
Jody is currently the presiding church board chairperson and a certified lay
and serves as Secretary for the Chase Hawks Memorial Association (CHMA), a
Montana non-profit corporation raising money in Montana, Wyoming and the
Dakotas to disburse to families in crisis. She serves as chairperson for the
CHMA annual report and helped developed the “Friends of Chase Hawks” program.
Relations and Marketing offices are located at Billings LiveStock Commission
Co. Inc., where Jody works weekly and monthly with the cattle and horse sales,
respectively, to stay connected to and help those in the industries she loves.