there ever was a time to reassess your communication strategies, there’s no
better time than NOW! When YOU are positive, professionally persistent and
purposeful, YOU will boost productivity and profitability.
ALWAYS FIND VALUE IN INVESTING IN PUBLIC RELATIONS AND MARKETING! Once YOU start doing
the right things, more right things will be the result of your efforts!
Contrary to popular belief, Public Relations & Marketing are not the same
as Advertising. To clarify, let’s examine and come to understand the definition
Relations is a form of communication primarily directed toward gaining
public understanding and acceptance. Public relations focuses on building
relationships with people so that they feel good about doing business with YOU.
One area of public relations is publicity, which means having information
appear as a news item or feature story in the media. Public relations
communications offer a legitimacy that advertising does not, since advertising
is publicity that is paid for.
relations make YOU look credible, trusted and let’s face it, just downright
BRILLIANT!!! YOU are, you know!!
strategy that specifically fits the needs and preferences of the targeted
audience. Consumer market segments can be defined in terms of geographic (place
of purchase or use), demographic (age, income, occupation of consumer), and
psychographic (buying motives, product usage level, lifestyle) criteria.
the aid of a reliable public relations and marketing professional freelancer,
like Jody of Lamp Public Relations & Marketing, you can
specifically target a market segment to make efficient use of your promotion
dollars. Jody is here to help YOU become even more successful!!
Advertising is a
paid message communicated through the various media by industry, business
firms, nonprofit organizations, or individuals. Advertising is easily
identifiable on signs, billboards, a newspaper ad or television commercials.
Advertising clearly communicates who is behind the promotion. It can be
persuasive, informative and generally designed to influence the purchasing
behavior and/or thought patterns of the audience.
main point to understanding about Advertising, it’s a Marketing tool and should
be used in conjunction with Public Relations and Marketing to achieve
a famous saying that illustrates the differences amongst Public Relations,
Marketing and Advertising using the example of circus coming to town. However,
since Jody is more fond of horses than traditional circus animals, here’s her
version of the illustration with an equine twist: